How do private label sticker brands handle brand registration before production?
How do private label sticker brands handle brand registration before production? Introduction Launching a private label sticker brand means you own the brand, but the factory owns the production line. That creates a fundamental question: who holds the rights to your artwork, your logo, and your product designs before a single sticker is die-cut? Many new sticker brands assume a non-disclosure agreement (NDA) is enough. It is not. Brand registration — securing your trademark, copyright, and design patents before production starts — is the only way to prevent a manufacturer from selling your exact designs to a competitor. This tutorial walks you through the exact steps a private label sticker brand should take before sending any art files to a manufacturer like Shenzhen Huachao Printing Co., Ltd., a 30-year veteran in educational printing toys and sticker production. You will learn what documents to prepare, which registrations to file first, and how to verify that your manufacturer r...